Which statement best describes personal sales?

Which statement best describes personal sales?

• A. A broad, multi-person approach that uses group presentations.
• B. A one-on-one interaction in which a trained salesperson communicates with a single client.
• C. A casual, informal chat with several customers at once.
• D. A price-based coupon program distributed to everyone.

Answer: (B)

Personal sales centers on direct, one-on-one interaction between a salesperson and a single client. This setup lets the seller tailor the discussion to the individual’s needs, answer questions, handle objections, and work toward closing a sale. In a casino context, a sales professional might meet a specific guest privately to discuss customized offers, comps, or exclusive experiences, building a relationship over time rather than delivering a generic pitch to many people. The other approaches rely on group or mass outreach: presenting to multiple people at once, casually chatting with several customers together, or distributing coupons to everyone. These strategies are not personal selling because they don’t involve individualized, two-way dialogue with one client.

Personal sales centers on direct, one-on-one interaction between a salesperson and a single client. This setup lets the seller tailor the discussion to the individual’s needs, answer questions, handle objections, and work toward closing a sale. In a casino context, a sales professional might meet a specific guest privately to discuss customized offers, comps, or exclusive experiences, building a relationship over time rather than delivering a generic pitch to many people.

The other approaches rely on group or mass outreach: presenting to multiple people at once, casually chatting with several customers together, or distributing coupons to everyone. These strategies are not personal selling because they don’t involve individualized, two-way dialogue with one client.